In the morning, you grab your coffee, start up your laptop, and log into Google Analytics to see how many visitors and conversions your website has had. Then you log in to your CRM or marketing automation tool to see how many of those visitors have become leads or customers. And then you log in […]
Dashboards are important tools to visualize data and share it with your team, department or colleagues. With your dashboards they can make better informed decisions. Decisions which help them improve their marketing and sales results. Basically you have 3 types of dashboards at your disposal. Read this article to find out which types these are, […]
We marketers are sometimes like magpies. We would like to collect beautiful glimmers. Unlike magpies, our glimmers are not objects, but tools, platforms and other new developments that we “absolutely must be with.” Sometimes I am such a magpie. An article on BizTech got me thinking. Because all those great tools, platforms and other new […]
You can choose from many solutions for marketing analysis, reports and dashboards. Microsoft Power BI and Google Data Studio are popular tools for this. But what are the characteristics, differences, advantages and disadvantages of Power BI and Google Data Studio, and when do you choose which solution? Both Google Data Studio and Microsoft Power BI […]
Tableau is primarily a data visualization tool that is widely used for reporting and dashboarding. Tableau has a number of advantages; it can handle large amounts of data, is easy to use, and within Tableau you can work with Python and R scripts to a limited extent. Data pre-processing in Tableau However, Tableau also has […]
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