Data Management

Google Analytics v4 migration roadmap

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google analytics

The latest version of Google Analytics, Google Analytics v4 (GA4), has been available since November 2020. But when is a good time to migrate from Google Universal Analytics to this latest version, and how? In this article you will find more information about GA4, the main differences between GA4 and Google Universal Analytics, and a […]


Marketing during the corona crisis

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marketing corona

We cannot ignore it; the coronavirus turns the world upside down and creates a new reality. A reality that we as marketers must anticipate quickly in order to limit the consequences of the corona crisis as much as possible. If entire branches such as travel, hospitality and leisure are shut down, it affects not only […]