The pitfalls of traditional Marketing Mix Modeling
Marketing Mix Modeling (MMM) is an important method for optimizing marketing mix and attribution in a world where cookies will soon no […]
Category: Marketing
Everything you always wanted to know about growing your marketing with tools like Power BI, Google Analytics and much more.
Creating a dashboard in 5 steps
In the morning, you grab your coffee, start up your laptop, and log into Google Analytics to see how many visitors and […]
Data driven marketing? Start with a data audit
Data driven is the foundation of the marketing success of many companies and organizations. Data and tools are important success factors here, […]
Dashboarding: how to convince your CEO of your marketing results
We marketers and marketing managers want us and our work to be seen, especially within the company or organization for which we […]
How do you safeguard and maintain marketing data quality?
Data driven marketeers often use the term “garbage in, garbage out”. By this we mean that if you base campaigns, reports, analyzes […]
Marketing measurement do’s and don’ts during corona
Last week, Google’s marketing department published an article detailing their experiences and findings during the current Covid-19 (Corona) pandemic. In this article, […]
Marketing during the corona crisis
We cannot ignore it; the coronavirus turns the world upside down and creates a new reality. A reality that we as marketers […]
Dashboards: Which Do You Need?
Dashboards are important tools to visualize data and share it with your team, department or colleagues. With your dashboards they can make […]
Power BI vs. Google Data Studio
You can choose from many solutions for marketing analysis, reports and dashboards. Microsoft Power BI and Google Data Studio are popular tools […]
Welcome to BIImpact.com
Welcome to BIImpact.com! Here you will find everything you always wanted to know about business intelligence and marketing intelligence with tools like […]