The pitfalls of traditional Marketing Mix Modeling
Marketing Mix Modeling (MMM) is an important method for optimizing marketing mix […]
Category: Marketing
Everything you always wanted to know about growing your marketing with tools like Power BI, Google Analytics and much more.
Creating a dashboard in 5 steps
In the morning, you grab your coffee, start up your laptop, and […]
Data driven marketing? Start with a data audit
Data driven is the foundation of the marketing success of many companies […]
Dashboarding: how to convince your CEO of your marketing results
We marketers and marketing managers want us and our work to be […]
How do you safeguard and maintain marketing data quality?
Data driven marketeers often use the term “garbage in, garbage out”. By […]
Marketing measurement do’s and don’ts during corona
Last week, Google’s marketing department published an article detailing their experiences and […]
Marketing during the corona crisis
We cannot ignore it; the coronavirus turns the world upside down and […]
Dashboards: Which Do You Need?
Dashboards are important tools to visualize data and share it with your […]
Power BI vs. Google Data Studio
You can choose from many solutions for marketing analysis, reports and dashboards. […]
Welcome to BIImpact.com
Welcome to BIImpact.com! Here you will find everything you always wanted to […]