Marketing

Creating a dashboard in 5 steps

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google analytics power bi reports dashboards

In the morning, you grab your coffee, start up your laptop, and log into Google Analytics to see how many visitors and conversions your website has had. Then you log in to your CRM or marketing automation tool to see how many of those visitors have become leads or customers. And then you log in […]

Marketing

Marketing measurement do’s and don’ts during corona

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marketing measurement during corona

Last week, Google’s marketing department published an article detailing their experiences and findings during the current Covid-19 (Corona) pandemic. In this article, Google also tells what currently works for them, and what does not. I would like to share the 4 most important learnings from this with you. Continue to focus on long-term KPI’s; Analyze […]

Marketing

Marketing during the corona crisis

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marketing corona

We cannot ignore it; the coronavirus turns the world upside down and creates a new reality. A reality that we as marketers must anticipate quickly in order to limit the consequences of the corona crisis as much as possible. If entire branches such as travel, hospitality and leisure are shut down, it affects not only […]

Marketing

Dashboards: Which Do You Need?

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google analytics power bi reports dashboards

Dashboards are important tools to visualize data and share it with your team, department or colleagues. With your dashboards they can make better informed decisions. Decisions which help them improve their marketing and sales results. Basically you have 3 types of dashboards at your disposal. Read this article to find out which types these are, […]

Marketing

Power BI vs. Google Data Studio

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power bi vs google data studio

You can choose from many solutions for marketing analysis, reports and dashboards. Microsoft Power BI and Google Data Studio are popular tools for this. But what are the characteristics, differences, advantages and disadvantages of Power BI and Google Data Studio, and when do you choose which solution? Both Google Data Studio and Microsoft Power BI […]