May 2, 2022May 2, 2022Marketing The pitfalls of traditional Marketing Mix Modeling Marketing Mix Modeling (MMM) is an important method for optimizing marketing mix […]
April 20, 2021April 20, 2021Marketing Creating a dashboard in 5 steps In the morning, you grab your coffee, start up your laptop, and […]
February 16, 2021February 22, 2021Marketing Data driven marketing? Start with a data audit Data driven is the foundation of the marketing success of many companies […]
July 17, 2020October 21, 2020Marketing Dashboarding: how to convince your CEO of your marketing results We marketers and marketing managers want us and our work to be […]
May 12, 2020May 19, 2020Data Management, Marketing How do you safeguard and maintain marketing data quality? Data driven marketeers often use the term “garbage in, garbage out”. By […]
April 28, 2020April 28, 2020Marketing Marketing measurement do’s and don’ts during corona Last week, Google’s marketing department published an article detailing their experiences and […]
March 16, 2020March 26, 2020Marketing Marketing during the corona crisis We cannot ignore it; the coronavirus turns the world upside down and […]
January 15, 2020October 21, 2020Marketing Dashboards: Which Do You Need? Dashboards are important tools to visualize data and share it with your […]
November 9, 2019December 6, 2019Marketing Power BI vs. Google Data Studio You can choose from many solutions for marketing analysis, reports and dashboards. […]
November 2, 2019November 3, 2019Conversion, Marketing, Sales, Search Welcome to BIImpact.com Welcome to BIImpact.com! Here you will find everything you always wanted to […]