September 6, 2023Marketing GA4 connector in Power BI Good news: since a few days it is possible to load data directly from GA4 into Power BI. It is therefore no […]
May 2, 2022May 2, 2022Marketing The pitfalls of traditional Marketing Mix Modeling Marketing Mix Modeling (MMM) is an important method for optimizing marketing mix and attribution in a world where cookies will soon no […]
April 20, 2021April 20, 2021Marketing Creating a dashboard in 5 steps In the morning, you grab your coffee, start up your laptop, and log into Google Analytics to see how many visitors and […]
February 16, 2021February 22, 2021Marketing Data driven marketing? Start with a data audit Data driven is the foundation of the marketing success of many companies and organizations. Data and tools are important success factors here, […]
July 17, 2020October 21, 2020Marketing Dashboarding: how to convince your CEO of your marketing results We marketers and marketing managers want us and our work to be seen, especially within the company or organization for which we […]
May 12, 2020May 19, 2020Data Management, Marketing How do you safeguard and maintain marketing data quality? Data driven marketeers often use the term “garbage in, garbage out”. By this we mean that if you base campaigns, reports, analyzes […]
April 28, 2020April 28, 2020Marketing Marketing measurement do’s and don’ts during corona Last week, Google’s marketing department published an article detailing their experiences and findings during the current Covid-19 (Corona) pandemic. In this article, […]
March 16, 2020March 26, 2020Marketing Marketing during the corona crisis We cannot ignore it; the coronavirus turns the world upside down and creates a new reality. A reality that we as marketers […]
January 15, 2020October 21, 2020Marketing Dashboards: Which Do You Need? Dashboards are important tools to visualize data and share it with your team, department or colleagues. With your dashboards they can make […]
November 9, 2019December 6, 2019Marketing Power BI vs. Google Data Studio You can choose from many solutions for marketing analysis, reports and dashboards. Microsoft Power BI and Google Data Studio are popular tools […]