How Business Analysis and Business Intelligence reinforce each other
As a business analyst and business intelligence (BI) specialist (check my LinkedIn profile), I am sometimes asked which of these two I […]
Category: Data Management
Everything you always wanted to know about improving your data management with tools like Power BI, Google Analytics and much more.
Google Analytics v4 migration roadmap
The latest version of Google Analytics, Google Analytics v4 (GA4), has been available since November 2020. But when is a good time […]
How do you safeguard and maintain marketing data quality?
Data driven marketeers often use the term “garbage in, garbage out”. By this we mean that if you base campaigns, reports, analyzes […]
How to deal with Intelligent Tracking Prevention (ITP)?
Correct data in web analytics and A/B testing tools is important for measuring and improving your online marketing and website performance. The […]
How SMEs can benefit from data analytics
We marketers are sometimes like magpies. We would like to collect beautiful glimmers. Unlike magpies, our glimmers are not objects, but tools, […]
Tableau data pre-processing with Power BI
Tableau is primarily a data visualization tool that is widely used for reporting and dashboarding. Tableau has a number of advantages; it […]