Data Management

Google Analytics v4 migration roadmap

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google analytics

The latest version of Google Analytics, Google Analytics v4 (GA4), has been available since November 2020. But when is a good time to migrate from Google Universal Analytics to this latest version, and how? In this article you will find more information about GA4, the main differences between GA4 and Google Universal Analytics, and a […]

Data Management

How SMEs can benefit from data analytics

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data analytics

We marketers are sometimes like magpies. We would like to collect beautiful glimmers. Unlike magpies, our glimmers are not objects, but tools, platforms and other new developments that we “absolutely must be with.” Sometimes I am such a magpie. An article on BizTech got me thinking. Because all those great tools, platforms and other new […]