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Category: Data Management

Everything you always wanted to know about improving your data management with tools like Power BI, Google Analytics and much more.

April 7, 2023April 11, 2023Data Management

How Business Analysis and Business Intelligence reinforce each other

How Business Analysis and Business Intelligence reinforce each other

As a business analyst and business intelligence (BI) specialist (check my LinkedIn profile), I am sometimes asked which of these two I […]

January 12, 2021Data Management

Google Analytics v4 migration roadmap

google analytics

The latest version of Google Analytics, Google Analytics v4 (GA4), has been available since November 2020. But when is a good time […]

May 12, 2020May 19, 2020Data Management, Marketing

How do you safeguard and maintain marketing data quality?

marketing data quality

Data driven marketeers often use the term “garbage in, garbage out”. By this we mean that if you base campaigns, reports, analyzes […]

December 4, 2019December 6, 2019Data Management

How to deal with Intelligent Tracking Prevention (ITP)?

intelligent tracking prevention itp

Correct data in web analytics and A/B testing tools is important for measuring and improving your online marketing and website performance. The […]

November 25, 2019December 4, 2019Data Management

How SMEs can benefit from data analytics

data analytics

We marketers are sometimes like magpies. We would like to collect beautiful glimmers. Unlike magpies, our glimmers are not objects, but tools, […]

November 9, 2019December 6, 2019Data Management

Tableau data pre-processing with Power BI

tableau

Tableau is primarily a data visualization tool that is widely used for reporting and dashboarding. Tableau has a number of advantages; it […]

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    • E-book Power Analytics
    • Google Analytics in Power BI – tutorial
    • Google Analytics in Power BI – templates
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