We marketers and marketing managers want us and our work to be seen, especially within the company or organization for[…]
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How do you safeguard and maintain marketing data quality?
Data driven marketeers often use the term “garbage in, garbage out”. By this we mean that if you base campaigns,[…]
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Marketing measurement do’s and don’ts during corona
Last week, Google’s marketing department published an article detailing their experiences and findings during the current Covid-19 (Corona) pandemic. In[…]
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Marketing during the corona crisis
We cannot ignore it; the coronavirus turns the world upside down and creates a new reality. A reality that we[…]
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Dashboards: Which Do You Need?
Dashboards are important tools to visualize data and share it with your team, department or colleagues. With your dashboards they[…]
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How to deal with Intelligent Tracking Prevention (ITP)?
Correct data in web analytics and A/B testing tools is important for measuring and improving your online marketing and website[…]
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How SMEs can benefit from data analytics
We marketers are sometimes like magpies. We would like to collect beautiful glimmers. Unlike magpies, our glimmers are not objects,[…]
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Power BI vs. Google Data Studio
You can choose from many solutions for marketing analysis, reports and dashboards. Microsoft Power BI and Google Data Studio are[…]
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Tableau data pre-processing with Power BI
Tableau is primarily a data visualization tool that is widely used for reporting and dashboarding. Tableau has a number of[…]
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Welcome to BIImpact.com
Welcome to BIImpact.com! Here you will find everything you always wanted to know about business intelligence and marketing intelligence with[…]
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