May 2, 2022May 2, 2022Marketing The pitfalls of traditional Marketing Mix Modeling Marketing Mix Modeling (MMM) is an important method for optimizing marketing mix […]
April 20, 2021April 20, 2021Marketing Creating a dashboard in 5 steps In the morning, you grab your coffee, start up your laptop, and […]
February 16, 2021February 22, 2021Marketing Data driven marketing? Start with a data audit Data driven is the foundation of the marketing success of many companies […]
January 12, 2021Data Management Google Analytics v4 migration roadmap The latest version of Google Analytics, Google Analytics v4 (GA4), has been […]
July 17, 2020October 21, 2020Marketing Dashboarding: how to convince your CEO of your marketing results We marketers and marketing managers want us and our work to be […]
May 12, 2020May 19, 2020Data Management, Marketing How do you safeguard and maintain marketing data quality? Data driven marketeers often use the term “garbage in, garbage out”. By […]
April 28, 2020April 28, 2020Marketing Marketing measurement do’s and don’ts during corona Last week, Google’s marketing department published an article detailing their experiences and […]
March 16, 2020March 26, 2020Marketing Marketing during the corona crisis We cannot ignore it; the coronavirus turns the world upside down and […]
January 15, 2020October 21, 2020Marketing Dashboards: Which Do You Need? Dashboards are important tools to visualize data and share it with your […]
December 4, 2019December 6, 2019Data Management How to deal with Intelligent Tracking Prevention (ITP)? Correct data in web analytics and A/B testing tools is important for […]