In the morning, you grab your coffee, start up your laptop, and log into Google Analytics to see how many visitors and conversions your website has had. Then you log in to your CRM or marketing automation tool to see how many of those visitors have become leads or customers. And then you log in […]
Data driven is the foundation of the marketing success of many companies and organizations. Data and tools are important success factors here, as are the organization and the people who work here. In order not to immediately spend a lot of time and budget on extensive change processes, it is advisable to start ‘lean and […]
The latest version of Google Analytics, Google Analytics v4 (GA4), has been available since November 2020. But when is a good time to migrate from Google Universal Analytics to this latest version, and how? In this article you will find more information about GA4, the main differences between GA4 and Google Universal Analytics, and a […]
We marketers and marketing managers want us and our work to be seen, especially within the company or organization for which we work. This visibility helps us, among other things, in obtaining resources and in our career. It is therefore important that we convince not only our direct executives of our results, but also the […]
Data driven marketeers often use the term “garbage in, garbage out”. By this we mean that if you base campaigns, reports, analyzes or other activities on low-quality data, the results will most likely also be of low quality. But who is actually responsible for the data quality? And how do you safeguard and maintain it? […]
Last week, Google’s marketing department published an article detailing their experiences and findings during the current Covid-19 (Corona) pandemic. In this article, Google also tells what currently works for them, and what does not. I would like to share the 4 most important learnings from this with you. Continue to focus on long-term KPI’s; Analyze […]
We cannot ignore it; the coronavirus turns the world upside down and creates a new reality. A reality that we as marketers must anticipate quickly in order to limit the consequences of the corona crisis as much as possible. If entire branches such as travel, hospitality and leisure are shut down, it affects not only […]
Dashboards are important tools to visualize data and share it with your team, department or colleagues. With your dashboards they can make better informed decisions. Decisions which help them improve their marketing and sales results. Basically you have 3 types of dashboards at your disposal. Read this article to find out which types these are, […]
Correct data in web analytics and A/B testing tools is important for measuring and improving your online marketing and website performance. The tightened privacy legislation (GDPR, CCPA) does have impact on the tracking and measuring of visitors and their behavior, but browsers are also increasingly protecting the privacy of their users. With all the consequences […]
We marketers are sometimes like magpies. We would like to collect beautiful glimmers. Unlike magpies, our glimmers are not objects, but tools, platforms and other new developments that we “absolutely must be with.” Sometimes I am such a magpie. An article on BizTech got me thinking. Because all those great tools, platforms and other new […]