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May 2, 2022May 2, 2022Marketing

The pitfalls of traditional Marketing Mix Modeling

marketing mix modeling

Marketing Mix Modeling (MMM) is an important method for optimizing marketing mix and attribution in a world where cookies will soon no […]

April 20, 2021April 20, 2021Marketing

Creating a dashboard in 5 steps

google analytics power bi reports dashboards

In the morning, you grab your coffee, start up your laptop, and log into Google Analytics to see how many visitors and […]

February 16, 2021February 22, 2021Marketing

Data driven marketing? Start with a data audit

marketing sales data audit

Data driven is the foundation of the marketing success of many companies and organizations. Data and tools are important success factors here, […]

January 12, 2021Data Management

Google Analytics v4 migration roadmap

google analytics

The latest version of Google Analytics, Google Analytics v4 (GA4), has been available since November 2020. But when is a good time […]

July 17, 2020October 21, 2020Marketing

Dashboarding: how to convince your CEO of your marketing results

google analytics power bi reports dashboards

We marketers and marketing managers want us and our work to be seen, especially within the company or organization for which we […]

May 12, 2020May 19, 2020Data Management, Marketing

How do you safeguard and maintain marketing data quality?

marketing data quality

Data driven marketeers often use the term “garbage in, garbage out”. By this we mean that if you base campaigns, reports, analyzes […]

April 28, 2020April 28, 2020Marketing

Marketing measurement do’s and don’ts during corona

marketing measurement during corona

Last week, Google’s marketing department published an article detailing their experiences and findings during the current Covid-19 (Corona) pandemic. In this article, […]

March 16, 2020March 26, 2020Marketing

Marketing during the corona crisis

marketing corona

We cannot ignore it; the coronavirus turns the world upside down and creates a new reality. A reality that we as marketers […]

January 15, 2020October 21, 2020Marketing

Dashboards: Which Do You Need?

google analytics power bi reports dashboards

Dashboards are important tools to visualize data and share it with your team, department or colleagues. With your dashboards they can make […]

December 4, 2019December 6, 2019Data Management

How to deal with Intelligent Tracking Prevention (ITP)?

intelligent tracking prevention itp

Correct data in web analytics and A/B testing tools is important for measuring and improving your online marketing and website performance. The […]

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