We marketers and marketing managers want us and our work to be seen, especially within the company or organization for[…]
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Author: Frans Jan Boon
How do you safeguard and maintain marketing data quality?
Data driven marketeers often use the term “garbage in, garbage out”. By this we mean that if you base campaigns,[…]
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Marketing measurement do’s and don’ts during corona
Last week, Google’s marketing department published an article detailing their experiences and findings during the current Covid-19 (Corona) pandemic. In[…]
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Marketing during the corona crisis
We cannot ignore it; the coronavirus turns the world upside down and creates a new reality. A reality that we[…]
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Dashboards: Which Do You Need?
Dashboards are important tools to visualize data and share it with your team, department or colleagues. With your dashboards they[…]
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How to deal with Intelligent Tracking Prevention (ITP)?
Correct data in web analytics and A/B testing tools is important for measuring and improving your online marketing and website[…]
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How SMEs can benefit from data analytics
We marketers are sometimes like magpies. We would like to collect beautiful glimmers. Unlike magpies, our glimmers are not objects,[…]
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Power BI vs. Google Data Studio
You can choose from many solutions for marketing analysis, reports and dashboards. Microsoft Power BI and Google Data Studio are[…]
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Tableau data pre-processing with Power BI
Tableau is primarily a data visualization tool that is widely used for reporting and dashboarding. Tableau has a number of[…]
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Welcome to BIImpact.com
Welcome to BIImpact.com! Here you will find everything you always wanted to know about business intelligence and marketing intelligence with[…]
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