The pitfalls of traditional Marketing Mix Modeling
Marketing Mix Modeling (MMM) is an important method for optimizing marketing mix […]
Author: Frans Jan Boon
Creating a dashboard in 5 steps
In the morning, you grab your coffee, start up your laptop, and […]
Data driven marketing? Start with a data audit
Data driven is the foundation of the marketing success of many companies […]
Google Analytics v4 migration roadmap
The latest version of Google Analytics, Google Analytics v4 (GA4), has been […]
Dashboarding: how to convince your CEO of your marketing results
We marketers and marketing managers want us and our work to be […]
How do you safeguard and maintain marketing data quality?
Data driven marketeers often use the term “garbage in, garbage out”. By […]
Marketing measurement do’s and don’ts during corona
Last week, Google’s marketing department published an article detailing their experiences and […]
Marketing during the corona crisis
We cannot ignore it; the coronavirus turns the world upside down and […]
Dashboards: Which Do You Need?
Dashboards are important tools to visualize data and share it with your […]
How to deal with Intelligent Tracking Prevention (ITP)?
Correct data in web analytics and A/B testing tools is important for […]