GA4 connector in Power BI
Good news: since a few days it is possible to load data directly from GA4 into Power BI. It is therefore no […]
How Business Analysis and Business Intelligence reinforce each other
As a business analyst and business intelligence (BI) specialist (check my LinkedIn profile), I am sometimes asked which of these two I […]
The pitfalls of traditional Marketing Mix Modeling
Marketing Mix Modeling (MMM) is an important method for optimizing marketing mix and attribution in a world where cookies will soon no […]
Creating a dashboard in 5 steps
In the morning, you grab your coffee, start up your laptop, and log into Google Analytics to see how many visitors and […]
Data driven marketing? Start with a data audit
Data driven is the foundation of the marketing success of many companies and organizations. Data and tools are important success factors here, […]
Google Analytics v4 migration roadmap
The latest version of Google Analytics, Google Analytics v4 (GA4), has been available since November 2020. But when is a good time […]
Dashboarding: how to convince your CEO of your marketing results
We marketers and marketing managers want us and our work to be seen, especially within the company or organization for which we […]
How do you safeguard and maintain marketing data quality?
Data driven marketeers often use the term “garbage in, garbage out”. By this we mean that if you base campaigns, reports, analyzes […]
Marketing measurement do’s and don’ts during corona
Last week, Google’s marketing department published an article detailing their experiences and findings during the current Covid-19 (Corona) pandemic. In this article, […]
Marketing during the corona crisis
We cannot ignore it; the coronavirus turns the world upside down and creates a new reality. A reality that we as marketers […]